1. Are you a full-time professional Realtor®?
How long have you worked full time in real estate? What
professional designations do you have?
Knowing whether or not your
Realtor® practices real estate on a full-time basis
can give you a piece of the puzzle in foreseeing scheduling
conflicts and, overall, his or her commitment to your transaction.
As with any profession, the number of years a person has
been in the business does not necessarily reflect the level
of service you can expect, but it is a good starting point
for your discussion. The same issue can apply to professional
designations.
2. Do you have a personal assistant,
team, or staff to handle different parts of the sales transaction?
What are their names and how will each of them help me in
my transaction? How do I communicate with them?
It is not uncommon for high real estate
sales producers to hire people to work for them or with
them. They typically work on a referral basis, and, as their
businesses grow, they must be able to deliver the same or
higher quality service to more clients.
You may want to be clear about who on the team will take
part in your transaction, and what role each person will
play. You may even want to meet the other team members before
you decide to work with the team overall. If you needed
help with a certain part of your home sale, who should you
talk to and how would you communicate? If you have a question
about fees on your closing statement, who would handle that?
Who will show up to your closing? These are just a few of
the many important considerations in working with a team.
3. Do you and/or your company each have
a website that will provide me with useful information for
research, services, and how you work with buyers? Can I
have those Web addresses now?
Many homebuyers prefer to search online
for homes and home buying information. There are certain
privacy and comfort levels that you might appreciate in
starting a preliminary search this way, and often it is
just a matter of convenience, having 24-hour access to information.
By searching the Realtor®'s and the company's Web sites,
you will get a clear picture of how much work you would
be able to accomplish online, and whether or not that suits
your preferences.
4. How will you keep in contact with
me during the buying process, and how often?
It's a good idea for you to set your expectations
reasonably in accordance with how your Realtor® conducts
business. You may be looking for an agent to call, fax,
or email you every days to tell you about prospective buyers
who have seen your home. On the other hand, your Realtor®
may have access to systems that will notify you automatically
each time a new visitor tours your home (which could happen
several times a day or several times a week). Asking this
extra question can help you to reconcile your needs with
your Realtor®'s systems, which makes for a far more
satisfying relationship.
5. Can you explain one thing that you
do that other agents don't do that ensures I'm getting top
dollar for my property? What is your average market time
versus other agents' average market time?
Marketing skills are learned, and sometimes
a real estate professional's unique method of research and
delivery make the difference between whether or not a property
sells quickly. For example, an agent might research the
demographics of your neighborhood and present to you a target
market list for direct marketing purposes.
6. Will you give me names of past clients
who will give references for you?
Interviewing a Realtor® to help you
buy a home can be very similar to interviewing someone to
work in your office. Contacting a Realtor®'s references
can be a reliable way for you to understand how he or she
works, and whether or not this style is compatible with
your own.
7. Do you have a performance guarantee?
If I am not satisfied with your performance, can I terminate
our listing agreement?
Understand that, especially in the heavily
regulated world of real estate, it can be increasingly difficult
for a Realtor® to offer a performance guarantee. Sometimes
you may find a Realtor® who is willing to guarantee
that if you are dissatisfied in any way with their service
they will terminate your listing agreement. If your Realtor®
does not have a performance guarantee available in writing,
it is not an indication that he or she is not committed
to perform. Realtors® at Keller Williams® Realty
understand the importance of win-win business relationships,
and that the Realtor® does not benefit if the client
does not also benefit.
8. How will you get paid? How are your fees
structured? May I have that in writing?
This is an issue that can also be related
to agency. In many areas, the seller still customarily pays
all Realtor® commissions through the listing broker.
Sometimes, Realtors® will have other small fees, such
as administrative or special service fees, that are charged
to clients, regardless of whether they are buying or selling.
Be aware of the big picture before you sign any agreements.
Ask for an estimate of costs from any agent you contemplate
employing.
9. How would you develop pricing and marketing
strategies for our home? Will you commit to the marketing
strategy in writing?
Pricing a home correctly is the single most
important factor in determining if a home sells quickly,
or at all. Although location and condition also effect the
selling process, price is a primary factor. Access to all
current property information is essential, and sometimes
a pre-appraisal will help. Ask your agent where he or she
obtained the information to create the market analysis,
and whether your agent included For Sale By Owner homes,
foreclosed homes, and bank-owned sales in that list.
10. What will you do and what will you not
do to sell my home? Who determines where and when my home
is marketed/ promoted? Who pays for your advertising?
Ask your real estate agent to present to
you a clear marketing and advertising budget, and how those
dollars will be spent. Ask if there are other forms of advertisement/
marketing media that are also available but not mentioned
in the budget/plan, and who pays for those. Request samples
of the various media that your agent proposes (such as Internet
Web sites, print magazines, and local publications).