Selling a house can be a bit
like having a baby - everyone gives you advice that you
may or may not have asked for, in spite of the fact that
the experience is unique to each individual every time.
And just like having a baby, there are many myths and "old
wives' tales" to be de-bunked. Among the truths are the
following ten:
1. Myth: You should always price your home high and
gradually correct the sales price downward. Truth: Pricing too high can be as bad as pricing
too low. Your strategy in listing high may be that you will
always have the chance to accept a lower offer. But the
truth is that if the listing price is too high, you'll miss
out on a percentage of buyers looking in the price range
where your home should be. Offers may not even come in,
because the buyers who would be most interested in your
home are scared off by the price and won't even take the
time to look. By the time the listing price is corrected,
you may have already lost exposure to a large group of potential
buyers. Your real estate agent will be able to offer you
a comparable market analysis for your home. This is essentially
a document that compares your home to other similar homes
in your area, with the goal of helping you to accurately
assess your home's true market value.
2. Myth: Minor repairs can wait until later. There are
more important things to be done. Truth: Minor repairs make your house more marketable,
allowing you to maximize your return (or minimize loss)
on the sale. By and large, buyers are looking for an inviting
home in move-in condition. Buyers who are willing to tackle
the repairs after moving in automatically subtract the cost
of needed fix-ups from the price they offer. You save nothing
by putting off these items, and you may likely slow the
sale of your home.
3. Myth: Once potential buyers see the inside of your
home, curb appeal won't matter. Truth: Buyers probably won't make it to the inside
of the home if the outside of your home does not appeal
to them. Many buyers today will drive by a home before deciding
whether or not to look inside. Your home's exterior will
have less than a minute to make a good first impression.
Spruce up the view of the house by keeping the lawn mowed,
shrubs and trees trimmed, and gardens weeded and edged.
Clear the walkways and driveways of leaves and other debris.
Repair gutters and eaves, touch up the exterior paint, and
repair or resurface cracked driveways and sidewalks. You
can also add additional appeal by placing potted flowers
out front, hanging a wreath on the outside of the door,
positioning new street numbers, and putting out a pleasing
welcome mat.
4. Myth: Once potential buyers fall in love with the
exterior look of your home, you put interior improvements
on the back burner. Truth: Buyers have no qualms about walking right out
the front door within 60 seconds if the house doesn't look
like it could be theirs. Remember that most buyers are looking for an inviting
home in move-in condition. You might consider spending a
few dollars on: painting, if the existing paint is in bad
shape or an unusual color; carpeting, if it shows excessive
wear or an outdated color or style; refacing kitchen cabinets;
scrubbing bathrooms until they are sparkling clean; or several
other key repairs or replacements. Although you may be uncomfortable
with spending a few thousand dollars on your home right
before you sell it, it's not uncommon for the right work
to more than pay for itself in a higher selling price and
shorter marketing time. Your real estate agent will consult
with you about the repairs and replacements that will benefit
you most.
5. Myth: Your home must be every home buyer's dream
home.
Truth: If you get carried away with repairs and replacements
to your home, you may end up over-improving the house. At some point, improvements that you make to your
home can rise far above and beyond what is customary for
comparable homes in your area. For instance, there may not
be another swimming pool in your entire subdivision. After
spending $20,000 to install an in-ground swimming pool that
you hope will lure buyers, you may find that it only raises
the market value of your home by $10,000 because there are
no other comparable properties to support the market value
of the pool. As a rule of thumb, if your improvements push
your home's value higher than 20% above average neighboring
home values, don't expect to recoup the entire amount of
improvements. Your real estate agent can advise you as to
the scope of projects you might consider in preparing your
house for sale.
6. Myth: Buyers are unswayed by sellers that offer creative
financing options.
Truth: By offering flexibility in financing options, you
may lure even more prospective buyers. You might consider offering seller financing, paying
some of the buyer's closing costs, including a one-year
home warranty, or other buyer incentives. Your real estate
agent, who has professional knowledge of local market activity,
can help you decide what incentives, if any, to offer.
7. Myth: You are better off selling your home on your
own, thus saving the commission you would have paid to a
real estate agent.
Truth: Statistically, many sellers who attempt to sell their
homes on their own cannot consummate the sale without the
service of a professional real estate agent. And those sellers who are successful in selling
without a real estate agent often net less from the sale
than sellers who use do a professional real estate agent.
You probably visit a doctor when you are in ill health.
You also likely take your car to a mechanic for repair and
maintenance. When you require legal advice, chances are
that you seek the services of an attorney. Doesn't it make
sense that you should contact a real estate professional
when you are preparing to sell your biggest asset?
8. Myth: Good sellers are available to guide prospective
buyers through the home, giving the whole process a more
personal touch.
Truth: Prospective buyers will feel more that "this house
could be" their home if the current owners are not there. The presence of homeowners and/ or their family
members in the home while it is being previewed can make
buyers feel like they are intruding. They really do need
to be able to visualize this house as their home, which
can be difficult to do when they are acutely aware that
it is still your home. Your real estate agent will be happy
to look out for your home during open houses or showings.
9. Myth: Successful sellers insist that the terms of
the sale happen their way or no way. Truth: If you approach the sale of your home as an
adversary of the buyer, you risk losing a perfectly solid
buyer for no good reason. Always remember that both you and the buyer have
the same basic end goal: for you to sell your home and for
the buyer to buy your home. Your real estate agent will
join you in approaching negotiations in a positive frame
of mind, which often results in a win-win proposition for
both you and the buyer. And if both parties are satisfied
with the outcome of negotiations, very few things will come
between you and the closing table.
10. Myth: When you receive an offer, you should make
the buyer wait. This gives you a better negotiating position.
Truth: You should reply immediately to an offer! When a buyer makes an offer, that buyer is, at that
moment in time, ready to buy your home. Moods can change,
and you don't want to lose the sale because you have stalled
in replying.